Populist Discourse by Marcia Macaulay

Author:Marcia Macaulay
Language: eng
Format: epub
ISBN: 9783319973883
Publisher: Springer International Publishing

Populism as Hegemonic Intervention Strategy: Putin’s Undergoer Perspective

President Putin’s metaphor use illustrates a different populist framing from that of Obama’s in terms of his implied metaphorical meaning and identity construction. Despite the fact that President Putin systematically evokes similar source domains as War and a Personified Relationship, his use of these metaphors differs from that of Obama and is further complemented by the use of a Strength metaphor. The findings reveal that his Crimea speech (i.e. when the domestic audience is addressed in the Duma) is dominated by the populist strategy of legitimisation , while his UN address (i.e. with the international community as the immediate recipient) is more antagonistic vis-à-vis metaphor use and identity construction.

In his Crimean address (March 18, 2014), Putin’s systematic use of three source domains—War, Personified Relationship and Strength—is not only lexically but also ideologically and politically motivated. The ideological importance of these source domains in constructing his political argument is explained by his intention to foreground Russia’s legitimacy , credibility and moral appeal in reference to Crimean events, especially while addressing his target audience: the Russian Duma directly and citizens of the Russian Federation (via Television broadcast) indirectly. The most typical examples of these source domains are provided below:

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